Confidence: Learning to Build and Project It

*Photo by Alicia Jo McMahan

Confidence is a difficult thing to come by for new freelance writers or any creative type. It takes forever to build up and only one comment from a client to destroy it. For me, I’ve always been a pretty confident person, but my confidence as a freelance writer can be downright fickle.

In a recent conversation with a fellow freelancer, I mused that when I feel confident I land more clients. It’s like the client can feel my confidence in myself and wants to work with me because my confidence builds their confidence. It really got me thinking. If I could keep my confidence levels steady and always portray a certain level of confidence, it would have an extremely positive impact on my career. Since then I’ve been looking at confidence in a whole new light and want to offer you some tips that I’ve found.

Build Confidence

I started to look at how I build my confidence and pick myself up when I feel down. Here are a couple of my confidence boosters that may help you build your confidence too.

  • Look at what you’ve accomplished – this is huge for me. I work hard at what I do and when I look back at the results I have created for myself, I immediately feel ready to conquer the world.
  • Go back over positive feedback – I keep a file of positive feedback from clients that remind me what I did right and how good it felt to be successful. Likewise, I often come to this blog and read the encouraging comments that you all leave me. It reiterates to me that I really can do this.
  • Reach out to others – there are certain people in my life who believe in me. They think that no matter what I put my mind to I can do it. My mom and my husband are two such people I heavily rely on when I start feeling down.
  • Take a step back – it helps me when I start to feel low to step back and figure out why. Sometimes this means going over an article to see why I was asked to rewrite it, other times it means re-reading my cover letter to a potential client to see why they might not have wanted to hire me. Going back helps me understand and makes me feel more confident that the next time I won’t make the same mistakes.

Project Confidence

Confidence is a great thing to have and once you have worked to build it up, you want to make sure that you project it the right way. Have you ever thought someone was arrogant or cocky? That is an example of over projection. You don’t want to be too confident that you turn people off – rather you want to project the right amount of confidence to make other people believe in you. Here are a few ways that I’ve learned to project confidence in the business of freelance writing:

  • Be honest – a lot of people think that telling a client that they can’t do something is a way to lose the client. I have found it quite the opposite. Sure there have been times where I haven’t landed a job because I wasn’t as qualified as the next person, but there have also been times where I’ve admitted that I wasn’t sure how to do something but I showed confidence in my ability to learn it which more than once has landed me a client.
  • Say what you mean – this is especially important when talking to potential clients. Be clear and concise in your communication. When you aren’t clear, you give off the impression that you aren’t sure what you’re talking about.
  • Mean what you say – the flip side to saying what you mean. When I negotiate price with a client and say I can’t go any lower, I mean it and will walk. The way I think of it is if the client really wants to work with me, they will take my offer. If they don’t I may be opening the door for a better opportunity to come along. Have the confidence to stick to your word.
  • Brag a little – I don’t mean go out and give a potential client a five page list of every compliment you’ve ever gotten, but do show them what you’ve done. I have a professional website that I’m proud of. There I list my best work and always share it with potential clients. I’ve also shared my work with former colleagues and friends. I’m not showing off, but I am confidently portraying my work so that they know what I’m capable of should the need for a writer ever arise.
  • Be positive – it’s a well known fact that people respond better to someone who is positive. If you were a client looking to hire a freelancer, would you want to work with someone that has a positive outlook or someone who is negative, moody and grumpy? Of course you would want to work with someone positive. A positive, optimistic outlook is something that a client will really value.

I hope that this gets you thinking about your confidence and how you can build it and project it. It really will help you with so many aspects of your freelancing life. Do you have any tips to add?