Private Clients vs. Content Sites

I’ve wanted to weigh in on this topic for some time, but haven’t gotten around to it. I’m also a little hesitant because I know there are huge debates raging out in the Internet land about this very topic and I really don’t want to get involved in the battle.

Let me first say very clearly that I have ABSOLUTELY NOTHING AGAINST content sites. In fact, when I first started freelance writing most of my income came from a well known content site. Having been on both sides of the debate allow me to share my opinion.

Content Sites

I’ve worked for several including Demand Studios (DS) and have to say that there are many benefits to content site work plus, if I ever need to I will do more work for them. It’s nice to simply have them around to fall back on. Here are my pros and cons with content sites:

Pros

  • Plenty of work – for most sites, there is always work. At DS they have thousands of titles available every day.
  • Fast Pay – content sites offer weekly or bi-weekly pay. DS even pays their writers twice a week. This meant that my PayPal account always had money in it.
  • Quick Work – articles for content sites typically range in length from 400-600 words. This generally means the articles are fast and easy to write.
  • Little Commitment – for most content sites there is no commitment required. I haven’t written for DS in a few months, but I could sign onto my account today and churn out several articles without being penalized for not writing in a while. Additionally, once an article is written for a content site you can forget about it and move on. No thinking about work when you’re not working.

Cons

  • Low Pay – To me the pay rate at content sites always seemed low. This isn’t to say that you can’t make a living off of them – I did for several months when I had nothing else, but I worked long hours and made less than half of what I make now.
  • Picked Over Titles – If you like to write about popular topics like weddings or pets your choices in titles are limited to non-existent. Sometimes I found the only titles left didn’t even make sense.
  • Inconsistent Editing – All the content sites that I worked for employed many editors. The problem was, what one editor found acceptable, another didn’t. I was constantly getting contradicting feedback from editors. At times it got very frustrating.
  • No Personal Connection – DS has a forum and that’s great, but for a content site that only pays me $15 per article I don’t want to have to go hang out in the forum for a personal connection. There is no “good job” or exchanging ideas to improve projects that you get with private clients.

Private Clients

For the past few months I have made my living solely from private clients and I have seen a huge improvement in everything associated with my career from my income, to my time, to even my mood. I love my private clients and feel very fortunate to have found all of them. There are a lot of benefits to private client work and very few cons. Here are mine:

Pros

  • Personal Connection – With private clients, I have immediate access to the client, the company and the editor. If I have a question I can fire off an email directly to the client, not visit a forum. Plus there is a lot of feedback and even some “good jobs” sprinkled in. And editing is done the same way, by the same person and guidelines every time!
  • Higher Pay – The pay with private clients is most definitely higher. As I transitioned from content site work to all private client work I saw my monthly income rise while I worked the same or even fewer hours.
  • Better Quality Work – I do my best work for my private clients for several reasons. First they pay me more so they expect (and rightfully so) to have perfect work turned it. Also due to the personal connection I feel more accountable for my work. Finally the work I do for my private clients is work that I intend to use as clips (with their permission of course). Clips from private clients hold a lot more weight and get me much more work than clips from content sites.
  • In Depth Projects – Rather than writing a short 400-600 word article my private client work tends to be more in-depth and more researched work – the type of work I can get involved in and really care about versus an article I write and then promptly forget about. Even when I write 400 word articles for clients they still require more thought, creativity and research that really gets my brain working.

Cons

  • Juggling Clients – When it rains, it pours. In other words, when one client needs me for a big project, it seems like they all do. Not that I’m complaining, its good to get needed! But sometimes my schedule gets tight and some days I juggle several projects and deadlines because of the commitments I have made to my private clients.
  • Accounting – I actually have to create the invoice, keep track of my hours/projects and bill my clients. Then I have to wait for payment. I’ve been lucky so far and all of my clients have paid me consistently and on time, but the whole process tends to be a bit slower than with content sites.

Overall, the benefits of working for private clients far surpass working for content sites. I would gladly take on more private clients than more content site work and I feel so lucky that I have had a full schedule for the past few months that has kept me away from the content sites. Fingers crossed – hopefully it will stay that way.

What about you – who do you prefer to work for?

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